This explores a new guide developed at the University of Washington to help institutions of higher learning embed community engagement into their strategic planning. The guide centers external communities in institutional planning process and provides blueprints for measuring engagement as a strategic outcome. Through interactive discussions and activities using the guide, participants will review, reflect and discuss their own institutional or unit-level strategic plans, or examine examples provided. Whether you're revising a plan or starting fresh, attendees will leave with the guide and activity set, and actionable strategies to make community engagement a meaningful and measurable priority.