Name
Amplifying Visibility, Reach, and Impact: A Community-Engaged Communications Strategy at BU Wheelock
Date & Time
Tuesday, April 1, 2025, 3:45 PM - 4:30 PM
Location Name
International 5
Focus Area
Infrastructure and support for community engagement
Session Type
Knowledge-to-Action Workshop
Description

Guided by the metrics outlined in the strategic plan, the BU Wheelock Office of Strategic Partnerships & Community Engagement (SPACE) has crafted a unique community-engaged communications strategy aimed at amplifying the visibility, reach, and impact of the college’s research and community engagement efforts. In this workshop, we’ll present toolkits and resources that inform our communications strategy and help foster institutional commitment to community-engaged work on campus. These resources include: building a Substack platform to enhance outreach and forge connections beyond the university; creating a communications playbook that establishes consistent language for community-engaged work at BU Wheelock; offering skill-building sessions and toolkits aimed at strengthening the advocacy skills of our faculty.